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Framework for Marketing Management (3rd Edition)
Philip Kotler
★★★★★
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- Автор
- Philip Kotler
- Издательство
- Prentice Hall
- Год издания
- 2006
- ISBN
- 131452584
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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and p