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Solomon: Consumer Behaviour, Enhanced Media Edition
Michael R. Solomon
★★★★★
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- Автор
- Michael R. Solomon
- Издательство
- Financial Times Management
- Год издания
- 2007
- ISBN
- 1405873248
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Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic mark