S
Selling Sin: The Marketing of Socially Unacceptable Products
D. Kirk Davidson
★★★★★
оценок пока нет
- Автор
- D. Kirk Davidson
- Издательство
- Praeger
- Год издания
- 2003
- Страниц
- 252
- ISBN
- 156720645X
Оцените книгу:
Marketing such controversial products as cigarettes, alcoholic beverages, gambling casinos, firearms, and pornography entails a host of issues not faced by marketers working in industries that do not stir political or social opposition. Davidson discusse