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The Marketing Plan: A Step-by-Step Guide
John Westwood
★★★★★
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- Автор
- John Westwood
- Издательство
- Kogan Page
- Год издания
- 2002
- Страниц
- 224
- ISBN
- 0749437480
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A well-devised marketing plan, the focus for all marketing aims, proposals and activities, can improve a company"s performance. In this new edition, John Westwood clarifies the complexities faced by those responsible for compiling a plan and sets out cle