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Product Placement in Hollywood Films: A History
Kerry Segrave
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- Автор
- Kerry Segrave
- Издательство
- McFarland & Company
- Год издания
- 2004
- Страниц
- 250
- ISBN
- 0786419040
Оцените книгу:
This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. Initially, product placement was seen as a somewhat sleazy practice and also faced opposition from the film