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The DNA of Customer Experience: How Emotions Drive Value
Colin Shaw
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- Автор
- Colin Shaw
- Издательство
- Palgrave Macmillan
- Год издания
- 2007
- Страниц
- 288
- ISBN
- 0230500005
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Show me the money! This is the frantic cry of the "old guard" of senior executives as they desperately struggle to deal with commoditizing markets, the loss of their differentiator and the inevitable impact on profitability. At the same time the new bree