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Strategic Brand Management
Richard Elliott, Larry Percy
★★★★★
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- Автор
- Richard Elliott, Larry Percy
- Год издания
- 2007
- Страниц
- 250
- ISBN
- 0199260001
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Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. While ado