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Hot Button Marketing: Push the Emotional Buttons That Get People to Buy
Barry Feig
★★★★★
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- Автор
- Barry Feig
- Год издания
- 2006
- Страниц
- 263
- ISBN
- 1593375166
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Consumers buy products for two reasons-the rational reason and the real reason. While your customer may say they want your product because of its features and benefits, their decision to buy is based on emotion-not intellect. Hot Button Marketing shows y