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Contemporary Exhibit Design: No. 2
Martin M. Pegler
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- Автор
- Martin M. Pegler
- Издательство
- Visual Reference Publications
- Год издания
- 2006
- Страниц
- 176
- ISBN
- 1584711035
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Trade show exhibits must do more than simply provide an environment for product presentation. The total design must sell both the brand name and the brand image of the exhibiting firm. Consequently, commercial and trade show exhibits are more than mere m