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Advertising is Dead: Long Live Advertising!
Tom Himpe
★★★★★
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- Автор
- Tom Himpe
- Издательство
- Thames and Hudson
- Год издания
- 2008
- Страниц
- 224
- ISBN
- 0500286876
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Twenty years ago an advertiser could reach eighty percent of the American population with just three television commercials. Today it takes 150. Advertising is suffering because of the lack of innovation within the traditional advertising formats and the