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The Advertising Concept Book
Pete Barry
★★★★★
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- Автор
- Pete Barry
- Год издания
- 2008
- Страниц
- 256
- ISBN
- 0500287384
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An essential introduction to the field for all students in advertising, communications, marketing, and allied fields, and an invaluable reference for professionals.How do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in Ne