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Consumer Behavior in Fashion (2nd Edition)
Michael R. Solomon, Nancy Rabolt
★★★★★
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- Автор
- Michael R. Solomon, Nancy Rabolt
- Год издания
- 2008
- Страниц
- 600
- ISBN
- 0131714740
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In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition not only