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Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible
David A. LaBonte
★★★★★
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- Автор
- David A. LaBonte
- Год издания
- 2008
- Страниц
- 224
- ISBN
- 0470357673
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"Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object." -Michael Purcell, Senior Vice President, Product Development, Global Cash Card "Shiny Objects Marketing is a very simpl