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Buyology: Truth and Lies About Why We Buy
Martin Lindstrom
★★★★★
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- Автор
- Martin Lindstrom
- Издательство
- Doubleday Business
- Год издания
- 2008
- Страниц
- 256
- ISBN
- 0385523882
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How much do we know about why we buy? What truly influences our decisions in today"s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within ou