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Dictionary of Marketing Terms
Jane Imber, Betsy-Ann Toffler
★★★★★
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- Автор
- Jane Imber, Betsy-Ann Toffler
- Год издания
- 2008
- Страниц
- 600
- ISBN
- 0764139355
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More than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation,